Survey Says: High Tech Admissions

Times are changing, and today’s high school seniors are vocalizing their opinion on the current college application process.

The world’s largest college fair, today announced the results of its annual online survey of high school students about their experience with the college research and application process. The survey showed increasing interest in live online interaction with current college admission’s representative, students and experts - and a shift away from traditional channels of communication such as direct mail, magazines and various forms of advertising.

85% of students are interested in live video presentations (with ability to ask questions) from college admissions and financial aid experts
83% of students are interested in live chat with a college admissions representative
83% of students are interested in live chat with a current student at a particular college
77% of students are interested in live chat with a faculty member
68% of students are interested in live chat with a famous alumnus or alumna from a particular college

CollegeWeekLive.com also asked students for comments about how the college admissions process could be improved in an additional survey. The students overwhelmingly favored Internet communications versus the paper communications.

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